Creative Commons image.
Rhetorical Analysis: The audience for this advertisement is people who like Nike products and people who live on the edge (young people). The purpose of this advertisement is to promote Nike (all products by Nike). I know the audience for this advertisement because of the words Just Do It and most of the time young people do not think they JUST DO IT. Also, I know the purpose is to get people to buy Nike products because of the checkmark logo that Nike uses on all their products. After reading this advertisement the viewer would most likely buy the product(s).
Design Element Analysis: The words in this image are perfectly aligned and the first thing that your eyes are drawn to is the pink Nike sign (Contrast). The words in glass tell me that this advertisement is made for people who aren’t scared to live life to the fullest. Also, the fact that the words JUST DO IT is all in capital letters makes a person think. For example, if a person wanted to buy a pair of Nike shoes and they couldn’t decide if they wanted to get the expensive shoes that they like or the less expensive shoes they really don’t like the words JUST DO IT may make a person think twice.