The Perfect People Meter
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project said, “The digital world continues to evolve still and we are just beginning to watch and understand another large-scale change as the “internet of things” is coming into being … and the environment itself – the rooms we inhabit, the cars we drive, the appliances we use, the things we wear – all those things are becoming connected and data-rich nodes of digital media.
Cisco has predicted that by 2013 the amount of traffic flowing over the internet annually will reach 667 exabytes – that’s more than 44.55 million versions of the Libraries of Congress.
The impact of Revolution 1 – the internet and broadband revolution (More people involved in online things like looking at videos online or logging into computers to explore internet and publishing and broadcasting on internet.
Revolution 2 is the mobile revolution. There was an increase in the use of cellular devices and use of cellular devices to use the internet as well.
Revolution 3 is the social networking revolution on technology. More people used social media networks like Twitter, Facebook or Friendster.
Purchase Data: We not only have data about who buys what; we also now have information about who *almost* buys what (abandoned carts), *when* they buy, in what context, and so on.
Search Data: The original database of intentions – query data (as Battelle says, “what I want”) path from query data, and many more search signals.
Social Data: Who’s your friend and personal tastes data. (Battelle describes it as “Who I am”)
Interest Data: This is data that describes what Battelle and others generally called “the interest graph” – declarations of what people are interested in. It’s related to content, but it’s not just content consumption. It includes active production of interest data points – like tweets, status updates, and checkins.
Location Data: This is data about where people are and information about how often they are there, what apps they use when they are there, and who else is there and when.
Content Data: Knowing patterns of content consumption is a powerful signal. This is data about who reads/watches what, when, and in what patterns.
Wildcard, Miscellaneous Data: Applications use data, email traffic, time-use material known by carriers, individual server side data that companies have.
Discussion about People Meter
Things have changed from people not using broadband internet as much to people using it every day. Also, we have come as far as people not using cellular devices to people who use and have cell phone. Another thing that has changed is the use of social networks like Facebook and Twitter. There are many ways to meet people but the most common way to meet people in the 21st century is by internet, cellular devices and social networks.
I Flunked My Social Media Background Check, Will You?
Employers can look at things like social networks to see if they want to hire or not hire a person.
They look for embarrassing photos to pass to employers and also look for things like discrimination, sexual explicit activity because they want to know if the person that they hire will or will not cause them legal hassle.
You have to put stuff on your resume that won’t hurt you (job wise).
This article really made me open my eyes and realize that I need to be careful what I put on my Facebook and Twitter page. Also, by employers looking at the activity on a person’s page it teaches a person watch what you say and do on the internet.
The number one thing to do is to watch what you put on the internert
If you find yourself in a sticky situation dealing with the internet you have to remove contact sites webmaster if you can’t remove it yourself.
Protecting Rep Video thoughts
I learned a lot of things from this video. For example, I didn’t know that things that you share on the internet can last forever. Also, the internet scans pages so that when a person types something in the search engine they can find it. I didn’t know that a page that is scanned can last forever even if you delete the content on the page.
Rainie, Lee. The Perfect People Meter: My Beautiful Fantasy About Understanding Audience in the Digital Age. 2011. Web.
Honan, Matt. I Flunked My Social Media Background Check, Will You? 2011. Web.
Moskwa, Susan. Managing Your Reputation Through Search Results. 2009. Web.